Digital Marketing Course
Join the best digital marketing course in India by HSK IT Education. Become a digital marketer with our comprehensive program to elevate your career to reach new professional heights and excel in today’s competitive landscape in 20 weeks.
Placement Assistance
1:1 Mentorship
Placement Assistance
placement rate
0
%
Hiring partners
0
+
Average hike
0
%
Learners
0
L+
Get a Free Registration. to know more
Digital Marketing Course Highlights
Explore what this Digital Marketing course is powered with.
Â
Peer-to-Peer Learning in Our Comprehensive Digital Marketing Course
During the digital marketing course, immerse yourself in a dynamic learning environment where you can interact, exchange ideas, and grow alongside your peers. Deepen your understanding and hone your marketing skills through real-world challenges.Â
- Meet and bond with like-minded individuals, sharing experiences and insights that enrich your learning journey.
- Exchange tips, challenge each other’s assumptions, and learn collectively in a supportive, interactive setting.
Final Touches: The Last Mile Prep for Digital Marketing Mastery
Elevate your career trajectory with our intensive 7-day last-mile prep. This focused initiative gears you up for the job market, providing essential placement assistance and access to top hiring managers.
- Offers detailed guidance and support, including interview preparations to boost your employment prospects.
- Gain invaluable referrals and insights to enhance your career readiness in digital marketing course.
Cohort-Based Digital Marketing Course: Learn and Grow Together
Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.
Participate in projects that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
On-the-Go Data Capsules: The Digital Marketing Course for Mobile Marketing Mastery
Perfect for the busy learners, recorded video modules & other resources allow you to enhance your marketing skills at your own pace, wherever you are, enabling continuous learning without disrupting your schedule.
- Flexible learning includes short, practical video tutorials that fit your busy lifestyle.
- Each capsule is crafted to provide marketing insights and skills you can immediately apply to your projects.
What Will You Learn in This Digital Marketing Course?
A detailed overview of the course, including key topics, objectives, and module sequence.
Fundamentals of Digital Marketing Course
- What is Digital Marketing?
- Scope & Latest Trends
- Career and Jobs in Digital Marketing
- Understanding Channels in Digital Marketing Course
- Setting marketing objectives
- Business Models & Competitor Research
- Marketing funnel & customer journey
- Identifying target audience segments
- Developing a value proposition
- Important terms & metrics in Digital Marketing
- Understanding Media- Paid, Shared, Owned, and, Earned
- Overview of digital marketing channels-Inorganic and Organic
- Choosing the right channel mix for your business
- Creating a Buyer Persona
- How to think like Marketer
Domain Marketing Website Planing & Creation
- What is Domain Marketing
- Importance of Domain
- Types of Domain & Extensions
- Domain connecting to Hosting
- Niche related domain
- How to Buy a Right Domain
- How to Sell a Domain with higher price
- Listing Domains for Sale
- Finding domain with AI tool
- WordPress Installation
- Businees website creation
- Blog website creation
- Portfolio Building
- Ecommerce webiste Creation
- Use of WooCommerce Plugin
- Payment gateway
Web Analytics + GA4
- Google Analytics Overview Google Analytics Set Up Important Terms & Metrics Real time Report
- Audience and Acquisition Report
- Behavior and Conversion Report
- GA4’s functions and features Setting up Google Analytics 4 and Overview
- Final SEO Performance Report Submission
Introduction to SEO
- Introduction to SEO
- Keyword Research
- What are keywords in SEO?
- SEO-friendly Content, Planning & Strategy
- Technical SEO
- Local SEO
- Common SEO Pitfalls
- Importance of Keyword Research
- Types of Keywords
- On Page SEO
- Google Search Console
- Off Page SEO
- Site Audit: Checklist & requirements
Social Media Marketing
- Basics of Social Media Marketing
- Significance, Role, Goals and Elements
- Social Brand Management
- Setting Up Audience Persona
- Social Media Marketing Strategy (B2B & B2C)
- Content planning and calendar creation
- Social Media Marketing Key Metrics
- Content Creation and Curation
- Organic Postings
- Social Media Management Tools
- YouTube Marketing
- Instagram Marketing
- LinkedIn Marketing
- Twitter Marketing
Content Marketing & Blogging
- Introduction to Content Marketing
- Benefits of content marketing
- Different types of content and their uses
- Understanding TOFU, MOFU, and BOFU
- Researching and Identifying Audience Needs
- How to plan a long term content strategy?
- How to find your blogging niche?
- Creating strategy for blogging
- Right way to do SEO in blogging
- Google Web Stories
- Content marketing tools
- Developing Content Plan for Website or Blog
- Content Cluster Strategy
- Converting traffic to leads
- How to build traffic on new blog?
- Essential blogging tools
- Monetization strategies for blog
- Using ChatGPT for blogging
Performance Marketing (Google Ads)
- Introduction to Google ads
- Campaign types and structure
- Exploring different keyword match types and their impact
- Types of Search Ads
- Crafting compelling ad headlines and descriptions
- Understanding bidding options and strategies for maximum ROI
- Creating search campaign structure from scratch Campaign tracking and performance management
- Analysing Different Audience Types in Google Ads
- Importance of Discovery Display ads
- Understanding YouTube Video Advertisement
- Universal App Campaigns
- Using Chatgpt to prepare ad copies
- Conversion Integration with GTM, Conversion Linker
- Remarketing in Google Ads, Benefits, Audience Manager
- Discovery Campaign (Setup), Shopping Ad, Google Merchant Centre
- Performance Max, Benefits, P Max Setup, Hotel Camp.
Performance Marketing (Meta Ads)
- Basics of Performance Marketing
- Picking the right platform
- Competitors Analysis in Performance Marketing
- B2B, B2C & D2C
- Introduction to Meta Ads
- Understanding the Objectives Metrics to track, Buying Type & Meta Algorithm
- Audience stages in Meta Ads Manager
- Bid Strategies, CBO VS ABO and Meta Funnel
- Meta Pixel and analyze various successful cases
- Event Step Tool, custom and look alike audience
- Dashboard ROAS VS Realized ROAS
- Campaign Performance analysis and optimization
- Ad automation – RevealBot/Madgicx
- Automation Possibilities, Martsch Stacks
- Rule Automation, Creative Automation Platforms
- Execute an end to end campaign on Meta and Instagram
Perform Marketing (Other Platforms)
- Instagram Ads & its types Instagram Business Account Setup
- Setting up Instagram Ad Campign
- Linkedin ads and its types & importance LinkedIn Page – Creation Create Business Manager
- Campaign Objective Identify Target Audience Ad format Budget & Schedule Review and launch
- Linkedin Conversion Tracking
- Twitter Ads & its type, Ads Formats Twitter Ads account setup Ad creation
- Twitter Conversion
- What is Third Party Ads? Benefits of Third Party Ads Disney + Hotstar Ads Campaign Setup
- Spotify, Sharechat Ads
Media Planning
- Basics of Media Planning
- Media objectives and strategy
- What is a media mix and why is it important
- Media Budgeting – allocation across different channels
- Media buying – Direct vs Programmatic vs Real-Time Bidding
- Online marketplace for buying ad spaces – Releasemyad & Themediaant
- Media Scheduling Strategies
- Media Evaluation Metrics & KPIs
- Brand Safety & Ad Fraud
Influencer Marketing
- What is Influencer Marketing
- The Content-Driven Approach
- Why Should Brands opt for Influencer Marketing?
- The Advantages of Influencer Marketing
- Top Successful Influencer Marketing Campaigns
- How to Connect With the Right Influencer
- Different Influencer Marketing Platforms
- Paid promotions
- Gifts and Giveaways
- Brand Ambassador and Affiliate
Online Reputation Management (OMR) + Conversion Rate Optimization (CRO)
- Definition and Scope of ORM
- Utilization and Significance of ORM
- Key Benefits Derived from Implementing ORM
- Operational Mechanisms of ORM Platforms
- Various ORM Platforms & their Distinct Features
- Strategies for Effective Review Management
- Adhering to ORM Platform Policies
- Differentiating Comments and Reply Types for Content
- Addressing Negative Reviews
- ORM Techniques and Strategies
- Crafting and Distributing Press Releases for ORM
- Tools for ORM
- Guidelines for Efficient Client Management in ORM
- Basics of Conversion Rate Optimization (CRO).
- CRO Process: Observe, Ideate, Test, Deploy
- Effective strategies and methods in CRO
- Checklist for CRO optimization
Email Marketing & Whatsapp Marketing
- Why Should You Care About Email Marketing
- Whos Winning the Email Marketing Game
- Easy Ways to Ace Email Marketing
- Boost Your Email Game with These Tips
- Numbers that Matter in Email Marketing
- WhatsApp Marketing: The Good and the Not-So-Good
- Things to Know Before Trying WhatsApp Marketing
- Mixing Email and WhatsApp Marketing Made Simple
Marketing Automation
- What is Marketing Automation and why is it important
- How can I use Marketing Automation to sell more
- Marketing Automation Tools and Platforms
- Marketing Automation Workflows
- Marketing Automation for B2B & B2C
- Automated Email Marketing Campaigns
- SMS Automation
- WhatsApp and IVR Automation
Freelancing & Portfolio
- How to start freelance work Freelance Platforms Professional profile creation
- Projects work list & portfolio, How to create proposals
- How to Set pricing for projects, Time Duration Decide, Billing Creation
Resume Building + Linkedln Optimization & Interview Prep
- Resume Building
- Resume Overview
- LinkedIn Profile Optimization
- Interview Preparation
- Live Interview session
Digital Marketing Tools You Will Master
